Wakecup

Wakecup is a vibrant fruit tea brand offering natural, caffeine-free blends. A delicious, healthy alternative to traditional hot drinks to provide a refreshing start to your day.

 

The branding has a fresh and minimal feel, allowing each fruity flavor to be communicated easily through the illustrations on the packaging whilst capturing its fresh clean feel aligning with the brands core values.

 

The name Wakecup is a play on words using the phrase “wake up”, pushing the brand narrative of replacing a caffeinated morning beverage. The logo incorporates the U and P in cup to illustrate a mug of the tea, this logo can be modified to represent each flavor of tea by changing colors.