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Wakecup
Wakecup is a vibrant fruit tea brand offering natural, caffeine-free blends. A delicious, healthy alternative to traditional hot drinks to provide a refreshing start to your day.
Wakecup uses fresh, colorful branding incorporating gradient fruit illustrations to convey each flavor while reflecting the brand’s clean, vibrant values. The name playfully riffs on “wake up,” reinforcing its role as a morning pick-me-up, and the logo turns the U and P in “cup” into a tea mug.
Pop up
To highlight their mission of replacing your morning coffee and boost brand awareness, I have designed an alarm clock–shaped pop-up counter that serves free samples of their healthy fruit tea.
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