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ben b - pt
I was approached by a personal trainer named Ben to redesign his logo. In his work, he aims to inspire confidence both inside and outside the gym while motivating his clients to achieve their fitness goals. I created six unique logo concepts for him to choose from, and together we refined the selected design into the final brand mark.
The final logo centres around a bold, dynamic “B” designed to look striking and powerful, instantly reflecting energy and determination. Within the letterform, a dumbbell icon replaces the two counters of the “B,” seamlessly tying the design to fitness and strength. A diamond icon in the top left adds a distinctive touch of personality, symbolizing resilience and achievement.
ben b - pt
ben b - pt
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Strength, gym environment. Determination, confidence.
Companionship, support. Encouragement, turst.
Confidence, strength, stability.
Personal expertise. Warmth, strength.
Confidence, pushing limits.
Resilience, achievements. Energy, determination.
This logo is built around the initials BB, creating a bold and striking mark. The design incorporates a dumbbell into the second “B,” symbolizing strength, fitness, and the gym environment at the core of your profession. The logo projects energy, determination, and confidence qualities that reflect both Ben’s training style and commitment to helping clients achieve their goals.
This logo is designed to represent companionship and support, capturing the bond between a personal trainer and their client. It features two figures in a handshake or supportive embrace from a birdseye view, symbolizing encouragement and trust. The forms are created using strong, harsh lines, which convey physical strength, resilience, and determination key qualities in both training and personal growth. The shapes also subtly form a mirrored “B”, referencing the initials, Ben Backhouse.
This logo uses bold, blocky typography reading “Ben B, PT” to immediately and clearly convey who he is and what he does. The solid, geometric letterforms communicate strength, stability, and confidence, while the clean, straightforward design reflects Ben’s direct, results-driven approach to helping clients achieve their fitness goals.
This logo is based on an illustration of Ben’s face, reflecting that his brand is built around his personal expertise and the value he brings to clients. The design balances a friendly, approachable expression with bold lines and a strong diamond-shaped frame, symbolizing reliability, resilience, and support. This combination communicates both warmth and strength, encouraging clients to feel confident, supported, and motivated to achieve their health goals under Ben’s guidance.
This logo BB transforms initials into the weights of a barbell, creating a memorable visual connection to the name. At the centre, a determined figure lifts the barbell, symbolizing strength, perseverance, and the confidence as inspiring his clients both inside and outside the gym is a huge part of Ben’s core brand. The bold, dynamic design reflects his commitment to helping people push their limits, build resilience, and achieve their personal fitness goals.
The design for this logo centres around a bold, dynamic “B” that is striking and powerful, instantly reflecting energy and determination. Within the letterform, a dumbbell icon replaces the two counters of the “B,” seamlessly tying the design to fitness and strength. A diamond icon in the top left adds a distinctive touch of personality, symbolizing resilience and achievement.
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This logo is built around the initials BB, creating a bold and striking mark. The design incorporates a dumbbell into the second “B,” symbolizing strength, fitness, and the gym environment at the core of your profession.
The logo projects energy, determination, and confidence qualities that reflect both Ben’s training style and commitment to helping clients achieve their goals.
Strength, gym environment. Determination, confidence.
2
This logo is designed to represent companionship and support, capturing the bond between a personal trainer and their client. It features two figures in a handshake or supportive embrace from a birdseye view, symbolizing encouragement and trust. The forms are created using strong, harsh lines, which convey physical strength, resilience, and determination key qualities in both training and personal growth. The shapes also subtly form a mirrored “B”, referencing the initials, Ben Backhouse.
Companionship, support. Encouragement, turst.
2
This logo is designed to represent companionship and support, capturing the bond between a personal trainer and their client. It features two figures in a handshake or supportive embrace from a birdseye view, symbolizing encouragement and trust. The forms are created using strong, harsh lines, which convey physical strength, resilience, and determination key qualities in both training and personal growth. The shapes also subtly form a mirrored “B”, referencing the initials, Ben Backhouse.
Companionship, support. Encouragement, turst.
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