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food by amy
I was approached by Amy, the owner of TikTok channel Foodbyamy0, to redesign her logo. Her channel is aimed at students, sharing fresh, tasty, and budget-friendly recipes. With a warm and approachable style, Amy inspires her audience to enjoy homemade meals that feel both affordable and inviting.
The final logo Amy chose is a simple, minimal illustration of her face wearing a chef’s hat. The friendly expression and approachable style reflect her warm personality, while the clean, fun design makes it instantly recognisable and versatile for her brand.
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Strength, gym environment. Determination, confidence.
Companionship, support. Encouragement, turst.
Confidence, strength, stability.
Personal expertise. Warmth, strength.
Confidence, pushing limits.
Resilience, achievements. Energy, determination.
I created a simple, text-based logo for Foodbyamy0 using a friendly, uneven font to give a warm, playful, and homemade feel. The design captures the approachable, budget-friendly spirit.
I created a friendly, character-based logo for Foodbyamy0, featuring a warm illustration of Amy in a chef’s hat. The playful style and approachable expression capture her personality and, as the face of the brand, give it a recognizable and inviting visual identity.
I designed this logo by pairing friendly text with a chef’s hat icon that can also be used as a standalone logo mark. The style is homemade and slightly rustic, reflecting Amy’s warm, approachable personality and her focus on fresh, budget-friendly home cooking.
I designed a character-based featuring an illustration of Amy holding up cooking utensils. This design brings her personality to life, placing her style and warmth at the forefront of the brand to create a fun, engaging, and instantly recognizable identity.
I designed this circular, text-based logo using a flowy illustrated font to create a playful, trendy feel. The style captures her fun personality, and homemade feel for her approachable and creative brand.
This is the final logo Amy chose. A simple, minimal illustration of her face wearing a chef’s hat. The friendly expression and approachable style reflect her warm personality, while the clean, fun design makes it instantly recognisable and versatile for her brand.
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